Home Shows Deliver Continued Success for Yale
The iconic Auckland Home Show again took place at ASB Showgrounds for 5 days during September. As the largest home, building and renovation event in Auckland, this provided an opportunity for ASSA ABLOY to showcase new products and build brand awareness amongst a targeted audience of almost 50,000 consumers for the 5th consecutive year running.
Once again digital door locks proved to be an extremely popular category, with the recently released Touchscreen Deadbolt driving interest amongst those looking to build or retrofit.
Following the success of the Auckland Home Show, we also attended the Waikato Home & Garden Show at Claudelands at the beginning of October, and will be exhibiting at the Canterbury Home Show this week from 16-18 October.