Simon Ellis appointed as General Manager of ASSA ABLOY New Zealand


Welcome back Simon Ellis to ASSA ABLOY New Zealand.

Simon assumed the role of General Manager for ASSA ABLOY New Zealand on 1 September 2013.

Simon joined ASSA ABLOY some 16 years ago as a result of the acquisition of Lockwood in Australia. His most recent role was as General Manager of Security Merchants Australia.

Prior to that Simon worked for ASSA ABLOY New Zealand as Sales Manager for the Systems OEM channel, responsible for the local fabricator market.

“My previous six years at ASSA ABLOY New Zealand helped me to grow a strong passion for this business and a love of New Zealand,” he says. “To me it feels like I was coming home.”

Simon is excited by the unique opportunity offered, being one of very few window hardware providers within ASSA ABLOY. The business has a unique model that combines an intimate understanding of window and door solutions with “Kiwi ingenuity” to deliver innovations that meet customer needs.

The challenge Simon sees is to turn an opportunity into growth by focusing on product development through our key partners in their respective markets. “I look forward to the opportunity” says Simon.