These centres are designed to allow people to see, feel, learn about and compare building products and services at their leisure. The Auckland centre alone sees around 65,000 visitors walk through its door each year, so ASSA ABLOY New Zealand was excited to be invited to exhibit at their 2011 Expo.
As part of a marketing pull strategy, the aim of attending the event was primarily to build on company and brand awareness amongst end consumers. With a 52m² space to fill, ASSA ABLOY New Zealand executed a “Did You Know” theme targeted at educating consumers that they have a choice when it comes to window and door hardware.
Staff took turns manning the stand and answering the questions of home owners for the duration of the event. There were a lot of positive enquiries, with our ability to colour match and key alike the home proving particularly popular.
Having a presence at the Expo proved to be a valuable exercise for ASSA ABLOY New Zealand. It gave us the chance to engage with end-users of our products in a social, yet professional environment and build upon the brand awareness and reputation of our company.