ASSA ABLOY Pull Strategy in Action at Auckland Home Show


ASSA ABLOY New Zealand had five days, fifty two hours and twenty five square meters of space to make our presence felt and we achieved it with the help of great products, dedicated staff and a bright, inviting stand.

The Marketing team set one clear objective for the Auckland Home Show and that was to build awareness of our company name and brands amongst end consumers. As part of a marketing pull strategy, we wanted visitors to our stand to walk away knowing that they have a choice when it comes to their window and door hardware.

“Protect your Home” was the theme for the ASSA ABLOY stand and it provided a great foundation upon which to showcase a range of products. From the tried and true in our portfolio to some of the latest innovations, it was all about keeping homes and property safe.

ASSA ABLOY staff proudly demonstrated the convenience of having keyless entry locks, with the Lockwood Nexion Vision and the 001 Touch on display. The Interlock Aria range of door and window hardware proved to consumers that they can achieve a consistent aesthetic throughout their home.

Our Protect Your Home Prize Wheel was a favourite attracting kids and adults alike. The combination of our Protect Your Home message and some good old fashioned fun really helped drive the message home. Another draw card was our “Yale Safe a Day” competition, which saw five lucky Home Show visitors win a Yale Home Certified Safe.

All in all, the Auckland Home Show was a great success and we look forward to taking our stand to the next level at the 2012 exhibition.

Congratulations to the Yale Safe Winners: Helen Paton, Andre Southgate, Jenny, Ash Patol and Darren Puyat.