Export Conference gives customers renewed energy in representing ASSA ABLOY


Anticipation leading up to the three day event was set off by invitations which were sent out in bottles across the seas in early January. The invites saw customers from different corners of the globe in attendance at what has been deemed a very successful conference by staff and customers alike.

Hosted at Auckland’s Heritage Hotel, the Export Conference was a great opportunity for ASSA ABLOY New Zealand to get to know their customers and their customers’ needs on a more personal basis. It was a chance to exchange in the knowledge and expertise of the security industry and to learn about the dynamics of a variety of International markets. Not to mention, it gave ASSA ABLOY New Zealand staff the chance to show their overseas customers a taste of world famous kiwi hospitality.

Future opportunities and gaps in the marketplace were a hot topic at the conference and has left ASSA ABLOY with a lot of information worth exploring.
Natasha Chung, Export Co-ordinator, stresses that “communicating across cultures begins with the basic understanding that one size does not fit all. At ASSA ABLOY New Zealand, we recognize our customers have different needs and are prepared to adapt our business to best suit them”.

The benefits of the Conference are already showing through the feedback received and through improvements in the day to day dealings with our Export Customers. “There is no question that the conference was of immense benefit to our company. We now have a renewed energy in representing ASSA ABLOY. It’s reassuring to know that we have the support of a forward-looking company with innovative products and a highly professional staff”, Active Restoration Technology Asia Pte, Singapore.

We would like to thank those who came all the way to New Zealand to participate in our 2010 Export Conference. We hope you enjoyed your time here and we look forward to hosting the next conference in the coming years.