Interlock USA signs partnership for US expansion

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ASSA ABLOY New Zealand subsidiary Interlock USA, based in Reno, Nevada, has teamed up with Industrial Sales Corporation (ISC), the largest window industry sales and distribution agency in the US, to help expand its sales force to accommodate increasing customer demand.

Effective immediately, ISC will represent Interlock products throughout the US and British Columbia, Canada, providing full coverage of the market with a large network of seasoned professionals located in key geographic areas.

Interlock USA – a full-service window and door hardware supplier in the very competitive US market – believes that ISC was the ideal candidate for the partnership, given its proven record of generating sales, identifying new market opportunities, and cultivating lasting relationships throughout the industry.

“We’ve spent the past few years developing our product line,” says Axel Husen, president and CEO of Interlock USA. “With the introduction of our new casement system, sales have been rapidly increasing and expanding support to our customers is paramount. We’re excited to have ISC join our team. It will increase our number of sales professionals and support staff almost tenfold.”

The agreement is also welcomed by ISC, whose managers are looking forward to a new opportunity for expansion. ISC Vice President Bob Hornung says: “I believe that Interlock clearly fits ISC’s stable of suppliers. Interlock’s innovation, solid customer base and people make it an excellent company with a full product offering. We also like the fact that ASSA ABLOY is a global firm that will support Interlock with its continued plans for growth.”

The advantages of the relationship will be most evident in the resulting quality of service to window and door manufacturers. In ISC, Interlock USA has found a company with a like-minded vision and philosophy. Offering personalized customer service and a solutions-oriented approach, the ISC team brings with it the drive and creativity that Interlock USA is looking for to faithfully represent its culture of innovation.

“With skilled sales professionals who have been selling window and door hardware systems for more than 30 years, we believe we have the right mix of product knowledge, industry expertise and relationships to benefit Interlock USA and its customers,” Hornung says.